Rolls Royce Palm Beach Wins 'Dealer of the Year'

2015 global aftersales dealer of the year


Palm Beach / March 18, 2015 - Braman Motorcars is pleased to announce that Rolls-Royce Motor Cars Palm Beach has become the first North American Rolls-Royce dealership in history to win Rolls-Royce's National and Global 'Dealer of the Year' awards simultaneously.

These awards recognize Braman Rolls-Royce Motor Cars Palm Beach, as the top dealer in 2014 among 127 Roll-Royce Motorcars retailers worldwide and 41 in North America. In addition, they signal that North America has re-gained the title of largest sales region for Rolls-Royce with a 30% increase from 2013 to 2014.

"Being the leading dealer of the world's leading luxury automotive brand is a truly an honor," said Vince Cerone, General Manager and Chief Operating Officer of Braman Motorcars. "To be recognized as the best of the best is an affirmation of our way of doing business, which focuses on customer service, building long-term relationships, professional and knowledgeable sales staff. We look forward to many more years of delivering a world-class ownership experience to our customers."

Rolls-Royce Motor Cars awards the National and Global 'Dealer of the Year' awards only after careful consideration of a wide range of factors, including, New Car Sales, Pre-Owned Sales, Aftersales and overall customer experience.

Rolls-Royce values the luxury ownership experience above all else, so service and owner satisfaction are at the top of the list.

"In 2014 Rolls-Royce Motor Cars Palm Beach made good on Rolls-Royce Motor Cars' commitment to our owners. They delivered the ultimate experience in commissioning new motor cars and an effortless ownership experience. This team takes pride in our brand, our products and their business which is the key factor in naming them the 2014 Rolls-Royce Motor Cars North American and Global Dealer of the Year," said Eric Shepherd, President of Rolls-Royce Motor Cars North America LLC.

In addition to customer satisfaction, Rolls-Royce also reviews dealership operations as well as sales of both in-inventory vehicles and 'Bespoke' models that are custom-ordered to customer specifications. The amount of Bespoke content doubled between 2013 and 2014, with Bespoke vehicles now accounting for 80% of sales.

Inside the Bespoke lounge at Rolls-Royce Motor Cars of Palm Beach, clients personalize their new Rolls-Royce from more than 44,000 available exterior colors and a wide variety of textiles and interior materials ranging from the highest quality leather to high-tech carbon fiber. Working together with a team of expert color, material and design consultants, the Bespoke process is a part of what makes a Rolls-Royce Motor car so exclusive and truly unique.

Each Rolls-Royce Motor car is hand crafted at the company's state-of-the-art assembly facility in Goodwood, England. Rolls-Royce cars are so exclusive that just 4,063 were built worldwide last year, yet this number marked a record fifth consecutive year of growth.

"Winning these awards means two things to our customers," says Ralph Avila, General Sales Manager of Rolls-Royce Motor Cars of Palm Beach. "First, they know that not only are they getting the best luxury car in the world, but they're getting it from the best dealership in the world. And, as Dealer of the Year, we will also be able to offer our customers more Bespoke and special edition Rolls-Royce models than anyone else. For instance, Rolls-Royce will build only 35 of the new Waterspeed Collection Phantom Drophead Coup├ęs for the entire world, and we'll get three of them. And, in a few years, when the new 'all-terrain' Rolls-Royce is introduced, we will be among the first to have one on the showroom floor."